
2023 The Guardians Rule
To us, “Have Fun” isn’t just a motto — it’s a mindset. Whether you're
uncorking a bottle after a long day or raising a glass with friends, we believe
the more fun you bring into the moment, the better everything flows —
conversation, connection, and even your game (on or off the ice).
Cam’s fathers 'Golden Rule' was to remember to have fun when playing hockey – the more fun you have the better you play. Inspired by his father’s wisdom, Cam would write “Have Fun” on his stick before every game, so we pulled his signature off his game-used stick and incorporated it into the design. We wrapped the glass around our infamous rink-shaped label in the checkered pattern from the blade of Cam’s stick and gave our winemaker, Keith Emerson strict instructions to “Have Fun”, creating a unique and exceptional wine. The blend, vineyards and details of
this wine will be a secret because we just want to have fun and not get consumed
with the details.
The more fun you have, the better you play.
That’s true in sports, in life, and in every bottle we create. This label is our reminder — and invitation — to embrace the playful side of life. Because wine, at its heart, should spark joy, laughter, and bring people together to create memories.
We hope it brings a smile to your face and a little extra fun to your
next pour. Cheers to playing well, living fully, and always remember to “Have Fun”.
- WinemakerKeith Emerson
- RegionNapa Valley